It doesn’t matter what you are selling — without a good marketing strategy — you won’t go anywhere. To sell your products or services, you must first let people know they exist. The best way to make your brand known is to create a good marketing strategy. With Great Falls Signs, you have a bigger advantage since not only do we provide top printing services but we can also help you develop and put in place a killer Integrated Marketing Campaign that will beat out your competitors and put you ahead of the game.
What is Marketing Strategy and Digital Marketing?
A marketing strategy is a business plan designed to gain brand awareness, promote your company, connect with potential customers, rank higher than your competitors in Google’s search engine, and reach your business goals.
Digital marketing is an online advertising that has skyrocketed over the last few decades. With almost everyone in the world using the internet nowadays, businesses leverage online platforms such as social media channels, search engines, blogs, emails, websites, and more, to reach a targeted audience and connect with prospective customers. While traditional printed methods, such as flyers, sales papers, brochures, billboards, magazines, and newspaper ads, still work in a local environment, for global distribution, digital marketing is much more powerful. Thus, there are endless opportunities when advertising to the public by digital marketing, including:
- Blog posts
- Website content
But, 51% of website traffic and over 40% of revenue is obtained through organic search engine traffic. This makes search engines the best source for gaining traffic. But how do you get your ad to appear toward the beginning of search results in the Google search engine?
Optimizing Content Using Search Engine Optimization (SEO)
Google uses a complex system comprising of many variables that include algorithms, crawlers, and spiders, to determine which content should rank for specific search terms known as “keywords”. Other factors include the functionality and content of the site, where the keywords are placed, the page’s authority, and more. Thus, for your content to appear before your competitors, it must be optimized using specific rules and keywords. This is known as search engine optimization (SEO).
Using its trademarked algorithm program called, “Page Rank”, Google assigns a relevant score to each web page with the search criteria or keywords involved being the main factors. Here at Great Falls Signs, we provide local marketing distribution and website optimization using these rules to improve your chances of appearing before your competitors in search engine results.
Marketing Tools and Techniques to Run Successful Campaigns
No matter what industry you are in or how great your products or services are, you will need a market development strategy tailored to your business needs to drive revenue and increase brand awareness. With the right marketing plan, your business will gain followers, earn loyalty, drive traffic, and raise profits. We can create a well-structured marketing strategy and produce commercial signs and graphics for your campaign to help you reach your business goals.
At Great Falls Signs, we use the right techniques to make your brand known and boost traffic to your website. It takes more than advertising or posting to social media platforms. You will also need to beat your competitors’ ranks in Google search engines using optimization and the correct keywords.
How It Works
Our first aim will be to gather and test all data pertaining to your business, such as:
- Target markets
- Target audience
- Market trends
- Business dynamics
- Production and sales
- Industry benchmarks
- Top competitors
As our research continues, we locate marketing opportunities that may provide your company with positive outcomes and a competitive edge. To reach your target audience, we will apply customized strategic techniques. This may include direct marketing, local networking, social media marketing, and print advertising. Our integrated marketing campaigns are tailored to your business. We create compelling content, not only to attract prospective clients but also to encourage sales or promote business inquiries.
Who We Are
Great Falls Signs is a print shop in Great Falls, Montana founded by Hugh Galloway in 2018. Hugh has been in the banner and sign industry since 2009 until finally deciding to provide quality printing services to locals at affordable prices. With a strong knowledge of local marketing techniques, we have expanded our services to also include marketing solutions. Our designers and marketers are experts in the field and can help with all your local marketing needs. Because every client has different needs, each requires customized marketing strategies to help reach their business goals. Therefore, our marketing company takes a direct approach to develop a strategic plan for your business to gain a positive outcome.
At Great Falls Signs, we understand that every business has a set budget to work with for advertising. That is why, we are committed to being 100% transparent and honest with our clients, letting you know about fees and charges upfront with no hidden costs. Our team is dedicated to getting you the best value for your money and always focuses on establishing a marketing plan that fits your budget. The problem with marketing today is many agencies overcharge their clients. We can help market your products or services at a fraction of the cost.
Let Us Help Put Your Business Out There
The success of any business is determined by its marketing techniques. People need to know what you offer so they can take advantage of it. There are many ways to do this, but you want a marketing technique that’s right for your business. Let us help with marketing your business and products for the best outcome at a reasonable rate.